In this part of my mini series about my sponsors and favourite brands I am very happy to present Swedish equestrian fashion brand UHIP. Last winter when it was in October already really freezing cold I scanned my fellow Scandinavian Instagramers to see how they are generally surviving the daily training at freezing temperatures. So I found UHIP and soon after we started working together, which literally saved my life, as all the items are not only chic and fitted but also highly functional and super warm.
Who founded UHIP (who stands behind the brand) and why (what drives you)?
Ulrika Falkman, a hobby rider who loves smart functional wear made of good outdoor material, that allows to enjoy outdoor activities despite cold temperatures and rainy weather.
What is the company’s philosophy?
We want to offer equestrian sporty – yet feminine wear with smart functionalities.
What materials & technology do you use and how do you test it? What is your policy concerning environment and recyclable materials?
All our collections are made from high tech materials only, that withstand harsh weather. We do not use natural down and only use eco leather. As well as all our fabric’s DWR treatment consists of no hazard chemicals that are effecting the environment. And we have a special recycle program for old/used Uhip clothes to get a new usage for them.
What are your plans & goals for the future? Are there new products planned?
We are consistently working on our design development and functionality, testing our collections in all kind of outdoor activities and becoming more and more Global. Our goal is to be the number one brand for Equestrian high quality functional wear! So horseback riders can enjoy riding out, train and just look fashionable and good in Uhip no matter what weather.
in the pics: pre-f/w collection 2017
just a little preview of the winter 2017 collection (the official shooting will be soon and I am so excited as I love the collection)