In this 5th part about my sponsors and favourite brands I am proudly presenting Back on Track. A brand I was introduced to ten years ago when Dondolo’s former owner gave a set of underlayers for stable bandages to me and told me that these were the best for recovery after intense training… Since then I loved and used Back on Track products on all my horses. When Back on Track asked me last winter if I would like to join the bot-family you can imagine how happy I was! What I did not know until then was how incredibly wide the range of products is and how many new developments & innovations there are.
Who founded Back on Track (who stands behind the brand) and why (what drives you)?
The brand Back on Track was founded by the Swedish scientist, Dr Erland Beselin, who developed Welltex® fabric which has minute ceramic particles infused into it. The ceramic gives the fabric its unique property as it reflects infra-red energy when heated by your own body. This Welltex® fabric has been used to create a range of Back on Track products.
Erland – whose background is in 35 years of medical research – discovered the benefits of longwave infrared energy in China, over two decades ago.
“We were given a gift of a pair of infrared knee wraps that had a very primitive design,” he reveals. “The wraps were tried by a member of our group who had a prosthetic knee following an ice-hockey accident as a teenager”.
“He had suffered from discomfort for many years, but said the knee wrap gave him relief after a few days. When he stopped using the wrap, the discomfort came back – the relief returned when he started using it again. “This result caught my interest and I decided to investigate further.” After a clinical trial together with veterinarians we decided to believe in what we heard people saying about our Welltex® fabric.
What is the company’s philosophy?
Prepare, perform, recover. With addressing these three we think we can make the difference in many horses, dogs and humans life. To set the mind towards a vision is the first step towards making it happen. Please join us by creating your own vision and start to take care and prepare better, perform in the same excellence as your own thoughts and if things go wrong we are there to help you to recover. Use our products to come prepared for your feat’s, performing at a new level, and to recover swiftly. To have products like we have enriches life. Just think of it, to be part of a journey that moves somebodies life a step further towards having a rewarding and enjoyable life. We have brands that create team spirit and involves the employees, co-workers as well as suppliers and customers.
What materials & technology do you use and how do you test it? What is your policy concerning environment and recyclable materials?
Materials are always a concern. It is a difficult balance between for example durability and easily recyclable. The choice of material is connected with working environment for our supplier, their families and their children. It is a steep learning curve and lots of traps to fall into. You need to learn, listen and ask questions and not count on that people will tell you if you have made a wrong choice. For example we learned that a nice and clear plastic package often contains the heavy metal cadmium, and that removing it makes the packages dull and not so interesting for the customer. Also our customers need to learn much more to understand that their buying pattern makes the difference.
We have tested our Welltex® the same way as toys are tested to secure that children can chew on them and that there are no heavy metals.
It is good when a product is recyclable but please also note that some countries forbid the filling inside the product to be made of recycled material. In Canada you need a tag stating that it is free from recycled material.
Trading products makes people talk about risk for environment and how to protect nature. I also believe that trading is one of the best ways to create peace between countries since we work for the same goal and you get to think about other people’s concerns and culture.
What are your plans & goals for the future? Are there new products planned?
Our supplier says that we never make the same product twice. We have an obsession to improve and make better. It is an art and it is joy. The end of the journey is perfection. We are crazy about developing new fabrics and brainstorm for new details. We like to look into products used for completely other purposes and to bring inventions from a total different product to add value to our fields of interest. The answer is yes, we plan new products every day and select a new one every week. We love to be curious and push any lead or development that eventually has the potential to improve quality of life. Please join us on this journey.