Denim -finally

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I love fashion but I confess that I am rather picky. My fashion must be chic, sleek, cool, definitely 99% free of bling and if possible not totally mainstream. When it comes to riding fashion this is something not so easily found especially if you add attributes like functional, durable, washable, etc.

As I love denim I thought it would be so cool to have denim breeches, jackets or even shirts for riding but although there are several companies on the market producing denim riding wear I did not manage to find the ‘ultimate’ denim piece.

Then one day somehow this small Hamburg based label popped up and I immediately loved the vibes the website spread and this is how my lovestory with Kudamono started ❤

Kudamono, was founded 2 years ago by Nele Obst (Obst means ‘fruit’ in German and Kudamono means ‘fruit’ in Japanese -just to explain the unusual name…) who, herself a rider and having worked for fashion label Marc O’Polo, was searching for a sleek approach to equestrian fashion. Since then her aim is to produce sustainable fashion that is functional enough so that you can use it as a professional who rides way more than 1 or 2 horses a day and sleek enough to be worn also outside the stables.

In my opinion this mission was accomplished. I tested myself now for a few weeks the Kudamono breeches, shirt and jacket and not only that I absolutely love the look and fit, I wore them almost daily, washed the pieces several times and as I am always short in time threw them to the dry tumbler (luckily mine has a special denim program) and everything stayed in perfect shape.

What I love most, is that the Kudamono garments are cut very thoughtfully with many clever details, for example the jacket’s front zipper is a bit shorter in order not to scratch the saddle. The materials are (in my opinion) unique: comfortable, smooth and stretchy like the denim shirt, that indeed feels like a jersey one.

So I am sure you will see Kudamono on me quite a lot as I am so happy to finally have found my denim love ❤

Have a look yourself on http://kudamono-company.com/shop/

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Get to know my sponsors and favourite brands part 4: UHIP functional wear

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In this part of my mini series about my sponsors and favourite brands I am very happy to present Swedish equestrian fashion brand UHIP. Last winter when it was in October already really freezing cold I scanned my fellow Scandinavian Instagramers to see how they are generally surviving the daily training at freezing temperatures. So I found UHIP and soon after we started working together, which literally saved my life, as all the items are not only chic and fitted but also highly functional and super warm.

Who founded UHIP (who stands behind the brand) and why (what drives you)?
Ulrika Falkman, a hobby rider who loves smart functional wear made of good outdoor material, that allows to enjoy outdoor activities despite cold temperatures and rainy weather.

What is the company’s philosophy?
We want to offer equestrian sporty – yet feminine wear with smart functionalities.

What materials & technology do you use and how do you test it? What is your policy concerning environment and recyclable materials?
All our collections are made from high tech materials only, that withstand harsh weather. We do not use natural down and only use eco leather. As well as all our fabric’s DWR treatment consists of no hazard chemicals that are effecting the environment. And we have a special recycle program for old/used Uhip clothes to get a new usage for them.

What are your plans & goals for the future? Are there new products planned?
We are consistently working on our design development and functionality, testing our collections in all kind of outdoor activities and becoming more and more Global. Our goal is to be the number one brand for Equestrian high quality functional wear! So horseback riders can enjoy riding out, train and just look fashionable and good in Uhip no matter what weather.

in the pics: pre-f/w collection 2017
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just a little preview of the winter 2017 collection (the official shooting will be soon and I am so excited as I love the collection)
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