as this weekend is PS of Sweden x nicola weekend and you can get whatever you desire minus 30% off when using the special code NICOLA30 I thought it would be fun to share our favourite 30 PS of Sweden looks.
I love fashion but I confess that I am rather picky. My fashion must be chic, sleek, cool, definitely 99% free of bling and if possible not totally mainstream. When it comes to riding fashion this is something not so easily found especially if you add attributes like functional, durable, washable, etc.
As I love denim I thought it would be so cool to have denim breeches, jackets or even shirts for riding but although there are several companies on the market producing denim riding wear I did not manage to find the ‘ultimate’ denim piece.
Then one day somehow this small Hamburg based label popped up and I immediately loved the vibes the website spread and this is how my lovestory with Kudamono started ❤
Kudamono, was founded 2 years ago by Nele Obst (Obst means ‘fruit’ in German and Kudamono means ‘fruit’ in Japanese -just to explain the unusual name…) who, herself a rider and having worked for fashion label Marc O’Polo, was searching for a sleek approach to equestrian fashion. Since then her aim is to produce sustainable fashion that is functional enough so that you can use it as a professional who rides way more than 1 or 2 horses a day and sleek enough to be worn also outside the stables.
In my opinion this mission was accomplished. I tested myself now for a few weeks the Kudamono breeches, shirt and jacket and not only that I absolutely love the look and fit, I wore them almost daily, washed the pieces several times and as I am always short in time threw them to the dry tumbler (luckily mine has a special denim program) and everything stayed in perfect shape.
What I love most, is that the Kudamono garments are cut very thoughtfully with many clever details, for example the jacket’s front zipper is a bit shorter in order not to scratch the saddle. The materials are (in my opinion) unique: comfortable, smooth and stretchy like the denim shirt, that indeed feels like a jersey one.
So I am sure you will see Kudamono on me quite a lot as I am so happy to finally have found my denim love ❤
Have a look yourself on http://kudamono-company.com/shop/